Getting your region ready for the modern customer.

As international competition in the tourist sector increases, and the needs of the "multi-option" guest become more sophisticated, tourism regions must respond by reorganising their traditional structures and processes. Guests today can take advantage of an ever-growing variety of offers world-wide, with almost immediate access to information through the internet and other media channels.

A castle, lake or mountain, even a hotel in a stunning location, can no longer be confident of offering an attractive stand-alone destination for the modern guest, who will expect to be offered a seamless service chain In making their purchase or travel decisions.

Destination Management enables a region or development to provide customers with a detailed and customer-focused service offer to guarantee a strong marketing proposition. Key to this is integrating all activities which will affect the guest's holiday experience, from pre-travel information, booking and arrival, possible itineraries including attractions of the area, and details of local infrastructure, right through to the guest's smooth return home.


FUTOUR services

Market research and analysis.

Strength/weakness profiling.

Establishment of core business systems.

Development of distribution networks and sales channels.

Marketing strategies and brand policy.

Quality management.

Organisational development of key business units.

Destination Management.

Business modelling/planning, and development of detailed proposals.

Identification and implementation of local partnerships.

Project management

FUTOUR is always happy to answer your questions or offer assistance with specific issues you may have.